The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential

Author: De Bono Edword

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    A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969

    The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information—and how Edward de Bono came to develop his creative thinking tools.
    SKU: Understand How Your Mind Works to Maximise Memory
     

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    Additional Information

    Additional information

    NameThe Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential
    DetailsPaperback: 352 pages Publisher: Random House UK (November 1, 2015) Language: English ISBN-10: 1785040081 ISBN-13: 9781785040085 Product Dimensions: 5.3 x 1.1 x 8.5 inches Shipping Weight: 13.4 ounces
    Gift catogeryNo
    PublisherPenguin
    Book TypeReading books
    Age10+
    AuthorDe Bono Edword
    FormatPaper Back
    LanguageEnglish
    Additional NotesN/A

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